- They say “I’ll invest when you have a prototype” – you create a great prototype, and then they say they want to see actual users of your product.
- You return with users; now they say they need to see a million users.
- You return with millions of users, and the investors now want to see revenues. And so on.
Countless entrepreneurs have endured the Wizard of Oz syndrome – and probably even more will repeat this syndrome. As long as there are people who thrive on the appearance of being able to grant wishes (money, access, customers, or other vital resources) – there will be entrepreneurs naively willing to take unnecessary expeditions.
Pay no attention to the man behind the curtain?
On the contrary: Pay no attention to the billowy giant image of the magical Wizard. Get to know “the man behind the curtain” – often they have some ability to grant your wish (provide you with the resources or access you need). It’s just that they have their own limitations, fears – and unique methods of providing your wish.
As an entrepreneur, remember when facing the big investor or big customer – it is indeed OK to ask for specifics: “If I provide you with a prototype – is this what you need in order to close the deal?”, “Exactly what else is required in order for use to have a deal?”
Customers, partners and investors unwilling to provide you with specifics are either not serious, disingenuous or deliberately deceptive – and they have no intention or ability to help you. They are false wizards. Save your energy. and your broom-hunts, for the real thing.